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New guide offers transparency on plant-based sports nutrition – NutraIngredients.com

The ‘Vegan and vegetarian sports nutrition guide​​’​ is published in partnership with the European Specialist Sports Nutrition Alliance (ESSNA) and provides a transparent explanation of terminology and the nutritional profile of products on the market.

Waterfall explains the significance of different plant-based options (flexitarian, pescatarian, etc) and outlines the virtues of each one. He also addresses concerns about insufficient essential nutrients in some sports nutrition products.

Plant-based trends​

According to the author, approximately 31% of Europeans claim they follow a meat-free diet, which has sparked a sharp rise in new product development of plant-based sports nutrition over the last four years.

This activity reflects mainstream consumer dietary trends and endorsements by a growing number of world-class athletes, like Serena Williams, Lionel Messi and Lewis Hamilton.

“14% of UK sports nutrition products launched in 2019 featured a vegan or vegetarian claim, up from 9% in 2014. This increase is typical of those across Europe. 21% of Europeans have said that they have bought plant-based sports nutrition products.”​

He adds that plant-based diets have significant potential to improve health, exercise performance and recovery. “Sports nutrition products can play a useful role in supporting anyone’s active lifestyle.”​ 

Some sports drinks contain electrolytes that replenish essential minerals and alleviate dehydration. The addition of caffeine aids concentration and alertness, he explains.



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